Who We Serve
We work at the intersection of technical depth and procurement reality.
Our clients operate in regulated, high-stakes environments where communication mistakes cost contracts. We build materials for that context.
Defense Primes & Tier-1 Suppliers
You have the technology. The procurement team knows your name — but your materials don't close. We help prime contractors build assets that perform in source selection.
Common failure mode
Assets written for internal audiences, not evaluators. Dense technical language, no mission-outcome framing.
What we fix
Restructure around evaluator decision criteria. Add mission-scenario framing and procurement-compliant language.
Active RFI or RFQ window; pre-source-selection review; trade show (DSEI, Eurosatory).
What we build
- Capability statements for RFI/RFQ responses
- Executive decks for program office meetings
- Product sheets for DSEI, Eurosatory, DVD
Fit signals
- Active in IMOD, NATO, or US DoD procurement
- Existing business dev team without dedicated comms
Dual-Use Startups
You are building something that belongs in both commercial and defense markets. The messaging for each audience is different — and most startups get it wrong for one of them.
Common failure mode
Single message track that reads as consumer tech to institutional buyers, or over-classified to commercial partners.
What we fix
Dual-track message architecture. Separate deck versions and website entry points per audience.
Series A raise with a defense pilot in parallel; entering a national accelerator; first institutional LOI.
What we build
- Dual-track messaging strategy
- Separate deck versions per audience
- Website with procurement-compliant structure
Fit signals
- Pre-Series A through Series B
- Technology with civil and defense applications (EO/IR, AI, comms, autonomous)
Homeland Security Vendors
Police, border, civil protection, critical infrastructure. Procurement cycles are longer and buyers are skeptical. Your materials need to project operational credibility.
Common failure mode
Generic security language, no reference to operational scenarios or compliance frameworks. Fails first-pass tender screening.
What we fix
Capability brief structured around tender criteria. Reference cases formatted for skeptical evaluators.
Open tender publication; new market entry (IL, EU, NATO member state); annual framework refresh. Key shows: Milipol, Eurosatory.
What we build
- Capability briefs for tenders
- Bilingual materials for IL market
- Reference case formats (anonymized)
Fit signals
- Selling to national or municipal security agencies
- Competing in public tenders
Aerospace & UAS Companies
Drones, payload systems, avionics, ground control. Buyers are technical. Your messaging must match their vocabulary without burying the mission value.
Common failure mode
Engineering diagrams with no operational context. No clear ask. Spec-sheet format that buries the mission advantage.
What we fix
Mission-scenario framing on every capability claim. SWaP-C tables. Clear program fit page.
Program office demo day; STANAG compliance review; entering a new country market. Key show: AUSA, DSEI.
What we build
- Technical product sheets (SWaP-C tables)
- Demo day and trade show materials
- Regulatory-aware website copy
Fit signals
- STANAG or MIL-SPEC products
- UAS, MALE, HALE, or loitering munitions
Cybersecurity & Intelligence Tech
Classified capabilities need unclassified marketing. We help cyber and SIGINT vendors create materials that communicate credibility without exposing sensitive methodology.
Common failure mode
Either over-redacted (nothing meaningful) or over-detailed (exposes methodology). Neither builds buyer confidence.
What we fix
Sanitized capability overviews that communicate outcome and credibility without sensitive detail.
First institutional sales cycle; sanitizing materials for unclassified distribution; channel partner enablement.
What we build
- Sanitized capability overviews
- NDA-protected case study formats
- Sales enablement decks for channel partners
Fit signals
- Products sold to intelligence community or military cyber units
- Sensitive technology requiring careful public messaging
Government-Adjacent Advisors
Consultants, think tanks, policy firms, and systems integrators who need materials that match the formality expected in government corridors.
Common failure mode
Track record buried in proposal archives. No consistent narrative. Credentials scattered, not curated.
What we fix
Structured track record format. Firm profile aligned to framework and retainer contract criteria.
Framework contract bid; retainer renewal; entering a new ministry or agency relationship.
What we build
- Thought leadership content
- Conference and briefing materials
- Capability and track record decks
Fit signals
- Advising defense ministries or procurement agencies
- Seeking retainer or framework contract positions
Not the right fit
- Companies in active tender quiet periods (we can prepare for after)
- Pure consumer products with no government or institutional buyer
- Teams without at least a basic technology brief to work from
- Consumer brands running awareness campaigns
Not sure if you fit? Send a one-paragraph brief describing your technology and your target buyer. We will reply within 24 hours with a straightforward answer.
All inquiries treated confidential by default.