Proof
Outcomes, not logos.
Every engagement below is real. All client identities are anonymized. Sector, problem, and outcome are described as accurately as confidentiality allows.
Typical impact
NDA / Redaction notice — All case studies are presented in anonymized form. Client names, product names, and identifying program details have been removed or altered. Published with client knowledge and written authorization.
Sector
EO/IR Sensors / Dual-Use
Buyer type
Defense ministry program office + institutional investors
Procurement stage
RFI / early evaluation
Evaluation win
Seed round closed 90 days post-launch; 3× RFI response rate
Assets produced
- Investor deck (14 slides)
- Capability brief (A4, 2 pages)
- Product sheet with SWaP-C table
- LinkedIn executive profile rewrite
Proof format
Context
Electro-optical payload manufacturer. Pre-Series A. 18 months of product development, no coherent go-to-market materials.
Problem
The company had an 80-page technical databook and a 3-slide investor deck. Neither worked. Government evaluators found the technical document impenetrable. Investors said the deck showed no market understanding.
What we changed
- Built a two-track message architecture: one version for institutional buyers, one for investors
- Produced a 14-slide investor deck and a 2-page capability brief for procurement audiences
- Rewrote the product sheet with a SWaP-C table and mission-scenario framing
Outcome
3× increase in qualified RFI responses within 60 days. Closed seed round within 90 days of deck launch.
Why it worked
Evaluators could map capability directly to mission scenarios — reducing first-pass rejection.
Sector
Homeland Security / Cybersecurity
Buyer type
National homeland security agency
Procurement stage
Open tender / competitive RFQ
Evaluation win
Shortlisted in 2 tenders Q1; contract awarded Q2
Assets produced
- 7-page website (EN + HE)
- Capability statement (bilingual)
- Procurement deck (12 slides)
- 2 anonymized reference cases
Proof format
Context
Cybersecurity firm with proven technology, entering government procurement for the first time. No prior institutional sales history.
Problem
The company website read like a B2B SaaS product. The deck used consumer-market language. Procurement officers found no reference to compliance frameworks or prior government deployments.
What we changed
- Restructured website information architecture around government buyer decision criteria
- Rewrote all copy to align with DISA, ISO 27001, and IL NIST-adjacent standards
- Built a bilingual capability statement for IL defense and homeland security tenders
Outcome
Shortlisted in 2 tenders within first quarter post-launch. One award in Q1 following year.
Why it worked
Materials matched the language and structure procurement officers expect in open tenders — passed first-pass screening.
Sector
Aerospace / UAS
Buyer type
National defense accelerator / program office
Procurement stage
Accelerator pitch → pilot evaluation
Evaluation win
Fast-tracked for evaluation 6 weeks ahead of standard timeline
Assets produced
- 12-slide procurement deck
- One-page executive summary
- Technical annex (12 pages, separate)
Proof format
Context
Autonomous systems startup. Accepted into a national defense accelerator program. Needed materials for program office pitch in 3 weeks.
Problem
Existing deck was 40 slides. Most slides were engineering diagrams with no operational context. No clear ask. No outcome framing.
What we changed
- Condensed 40-slide technical deck to 12-slide procurement deck
- Added mission scenario framing to every capability claim
- Built a one-page 'what we are asking for' slide with clear program fit
Outcome
Approved for accelerated evaluation — 6 weeks ahead of standard program timeline.
Why it worked
The evaluator path was explicit — clear ask, clear evidence, clear fit to program criteria. No evaluator effort required.
Sector
Defense Advisory / Systems Integration
Buyer type
Central government procurement agency
Procurement stage
Framework contract bid
Evaluation win
Awarded framework position — multi-year contract
Assets produced
- 6 anonymized track record pages
- Firm capability deck (10 slides)
- Executive biographies (4 principals)
Proof format
Context
Systems integrator advising on procurement modernization. Needed to position for a multi-year framework contract.
Problem
The firm had strong credentials but no coherent narrative. References were scattered across proposal documents. There was no consistent way to describe track record.
What we changed
- Built a track record format: one-page per engagement, anonymized, structured identically
- Wrote a firm profile covering methodology, team credentials, and relevant experience
- Produced a capability deck aligned to the specific framework contract criteria
Outcome
Awarded position on framework contract. Contract value not disclosed.
Why it worked
Consistent track record format gave evaluators a reliable evidence structure across all prior engagements.
Sector
Dual-Use / AI & SIGINT
Buyer type
Intelligence community + commercial CTO
Procurement stage
Dual-track: RFI (defense) + pilot negotiation (commercial)
Evaluation win
Commercial pilot signed 45 days post-launch; defense RFI submitted
Assets produced
- 9-page website (dual-track structure)
- 2-page commercial product brief
- 1-page defense capability statement
Proof format
Context
AI-based signal analysis company. Technology applicable in both telecom and intelligence markets. Needed a website that served both audiences without compromising either.
Problem
A single website could not serve both a commercial telecom CTO and an intelligence procurement officer. Previous site was too technical for commercial buyers and too vague for defense evaluators.
What we changed
- Designed a dual-track site structure with distinct entry points per audience
- Wrote separate copy tracks without replicating content
- Built a 'product' section that described capabilities in outcome terms only — no exposed methodology
Outcome
Commercial pilot signed within 45 days of launch. Defense RFI submitted with new materials.
Why it worked
Separate audience paths eliminated the cognitive mismatch that had confused both buyer types.
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