Phase 1ClarityPre-engagement DeliverableStageFormatNotes
Intake brief template
Pre-engagement
PDF
Completed by client before first session
Positioning session (90 min)
Pre-engagement
Video call
Recorded with consent; NDA signed at this stage
Positioning brief
Strategy
PDF, 4–6 pages
Approved language per buyer type
Message hierarchy document
Strategy
PDF
3 buyer levels: procurement / technical / executive
Competitive context map
Strategy
Slide
1-page, for internal use
DeliverableStageFormatNotes
Capability statement
RFI / Tender
A4, 1 page (PDF + PPTX)
Aligned to tender and RFI context
Product / technology sheet
RFI / Tender
A4, 2 pages (PDF + PPTX)
Includes SWaP-C table if applicable
Deck master template
All stages
Figma + PPTX
Modular, 4 layout variants
Investor/strategic brief deck
Raise / Partnership
12–16 slides (PPTX + PDF)
Tailored to funding or partnership context
Procurement/capability deck
Program office / RFQ
10–14 slides (PPTX + PDF)
Aligned to program office evaluation criteria
Website (7–9 pages)
All stages
Next.js / static HTML
Bilingual option +15%; WCAG 2.1 AA compliant
90–120s capability video
Shows / portals
MP4 (1080p + web)
Script, storyboard, motion graphics, voiceover
ExhibitionExhibition ReadinessTrade shows DeliverableStageFormatNotes
Booth narrative headline hierarchy
Pre-show
1 page, PDF
Eurosatory, DSEI, Milipol, AUSA
Datasheet / leave-behind
Pre-show
A4, PDF + print-ready
Designed for physical distribution on the floor
Booth talk track
Pre-show
1 page, PDF
Structured conversation guide for booth staff
Booth landing page
Pre-show
Next/static HTML
Optional add-on; QR-linked from handout
Quick handout structure
During show
1 page (what, why, ask)
Designed for fast, one-contact qualification
Qualification questions set
During show
1 page, printed
Structured questions to qualify floor conversations
Follow-up deck
Post-show
6–10 slides, PPTX + PDF
Sent within 48h of show close
Post-event email copy blocks
Post-show
Copy document
3 versions: warm, cold, program office
Follow-up cadence
Post-show
7 / 14 / 30 day sequence
Copy and send-time guidance per day
DeliverableStageFormatNotes
LinkedIn executive profile rewrite
Launch
Copy document + implementation
Founder / BD lead / CTO as applicable
LinkedIn company page
Launch
Copy + banner design
Aligned to B2G positioning
Monthly content calendar
Ongoing
Spreadsheet + copy doc
2 posts per week, 4 weeks in advance
Long-form articles (3 per quarter)
Ongoing
Markdown + formatted PDF
Published on LinkedIn or company blog
Quarterly asset refresh
Ongoing
Updated source files
All core assets reviewed and updated
Tender support (on-demand)
Active tender
Scope agreed per request
Capability statement updates, deck mods, written sections